Book - Design Thinking in Brand Storytelling - Brand …, Taman Johor Jaya

SKU: 8935251421811
Supplier: Alpha Books
Publisher: Industry and Trade Publishing House
Author: Miri Rodriguez
Year of publication: 2025
Number of pages: 344
WEIGHT: 360g
Size: 24x16 cm
???????? Design Thinking In Brand Storytelling
WHO SHOULD READ THIS BOOK:


- - Brand managers and creative directors.

- Students and Teachers of Business Management and Marketing Industries.

- Business leaders care about building and developing brands through storytelling art.

BOOK SUMMARY

Miriguez's Brand Storytelling is a comprehensive guidebook about Storytelling art in Brand construction. With a detailed practice method, the book provides readers with tools and techniques to create authentic and emotional brand stories, helping to connect strongly to Customer. Miri Rodriguez applies design thinking and UX principles to guide how to determine brand mission, design story prototypes and measure effectively, emphasizing the importance of Empathy and humanity during this process. The book is a valuable resource for anyone who wants to improve storytelling skills and build a brand that bonds and sustains.

WHAT IS SPECIAL BOOK?

- - The book chooses a unique approach by placing the customer as the center of the brand story, instead of focusing on products or services. Miri Rodriguez emphasizes that brand stories revolve around customer experiences and emotions to create true connections.

- The book provides a detailed route from determining the mission, designing the story prototype to practice and measuring effectively. These methods help brands build stories systematically and effectively, creating a profound connection with customers and promoting brand attachment.

- The book uses many practical cases-study from major and successful brands such as Adobe, Walmart, Microsoft, helping to illustrate how to apply storytelling principles to brand construction.