Books - One Plus One Equals Three - A Masterclass in …, Kuala Lumpur

Author: Dave Trott
Publisher: Penguin Random House
Publisher: Penguin Random House
Isbn 13: 9781447287056
Condition: new
Binding: paperback
Number of pages: 240
Release year: 2016
Dimensions: 197x130 x 15" | 177 (grams)

A masterclass in how to be more creative, from one of the world's true advertising greatsHow do you make something out of nothing?Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived is sunk three times in one day to the one-time'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then Reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.Biographical NoteDave Trott is the author of Creative Mischief and Predatory Thinking, and now Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind'Hello Tosh Gotta Toshiba','Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's Agency Gold Greenlees Trott was voted Agency Of The Year by Campaign Magazine, and Most Creative Agency in The World by Ad Age in New York. Print 2004 he was given the D&AD President's Award for lifetime achievement in advertising.